Be extraordinary

Repositioning a traditional catering business.

BE

EXTRA-

ORDINARY

Repositioning a traditional catering business.

INTRO

‘Catpro – Catering Professionals’ had been in operation for around 3 years, comprising of a team of highly qualified people from the hospitality industry with global experience and expertise.

The client required the brand to be repositioned to target premium catering.

RESEARCH

At the time, catering was an unorganised industry and the brand name was different from competitors, who usually incorporate their family name to get a personal connect.

A thorough market exercise pointed towards presenting the target group with an experiential offering. The cost of replicating of the brand on a wide range of collaterals and marketing material was also to be considered.

RESEARCH

At the time, catering was an unorganised industry and the brand name was different from competitors, who usually incorporate their family name to get a personal connect.

A thorough market exercise pointed towards presenting the target group with an experiential offering. The cost of replicating of the brand on a wide range of collaterals and marketing material was also to be considered.

WHAT WE DID

We rebranded ‘Catpro – Catering Professionals’ to ‘Catpro by Girish Desai’. Focusing on the target group, a more modern and classier brand identity was created and the entire range of brand collaterals was revamped. We also created a sub-brand for their cloud kitchen, which was to venture into takeaways and deliveries. The entire rebranding exercise was supported by integrated marketing communication.

THE OUTCOME

Elevate your brand presence with creative designs, packaging, digital campaigns and events.
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