Getting ready for the future

Rebranding a traditional beverage distribution business.

Getting ready for the future

Rebranding a traditional beverage distribution business.

INTRO

Manohar Trading — a distributor for coffees and teas — required help to strategise and build a stronger presence in the market. Manohar Trading is an exclusive distributor to a variety of Italian coffees and several premium tea brands.

With a lot of international brands to be added to their portfolio, they were looking at revamping their own brand for a wider reach and appeal.

RESEARCH

The brand was in need of a name and tagline that would resonate with the luxury products offered and invoke a sense of exclusivity. A brand story was to be developed as well, one that would appeal to the emotions of a global audience.

Research that focused on home-grown brands in Europe for coffees and South East Asia for teas provided insights into the drinking habits and beverage preferences of the target demographics.

RESEARCH

The brand was in need of a name and tagline that would resonate with the luxury products offered and invoke a sense of exclusivity. A brand story was to be developed as well, one that would appeal to the emotions of a global audience.

Research that focused on home-grown brands in Europe for coffees and South East Asia for teas provided insights into the drinking habits and beverage preferences of the target demographics.

WHAT WE DID

We arrived at the brand name ‘Lusso’ meaning “Luxury” in Italian, a word that conjures up images of sophistication & style. The tagline ‘The Beverage Connoisseurs’ emphasised on ‘Lusso’ being an expert in premium Coffees and Teas. With effective online and offline strategies in place, Lusso was all set to make further gains in the coffee trade.

THE OUTCOME

Elevate your brand presence with creative designs, packaging, digital campaigns and events.

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