Being crazy isn’t enough

Brand identity for a home-grown skateboard company.

Being crazy isn’t enough

Brand identity for a home-grown skateboard company.

INTRO

A young skateboarding enthusiast was eager to start a brand made for and by skateboarders. The idea was to create an identity for their brand Piso — Kokni for “crazy”.

With skateboarding being a new concept in India, Piso aimed to connect skateboarders across all boundaries.

Skate board kept against a wall
Selective focus photo of a person skateboarding

RESEARCH

Since the brand would be replicated on skateboards, an in-depth study was undertaken on the global skateboarding industry, the materials used for the boards, and targeting the right demographics of skateboarders in India.

As skateboarding was a small and growing community, the brand voice was to be simple and to the point, geared at engaging enthusiastic youngsters.

RESEARCH

Since the brand would be replicated on skateboards, an in-depth study was undertaken on the global skateboarding industry, the materials used for the boards, and targeting the right demographics of skateboarders in India.

As skateboarding was a small and growing community, the brand voice was to be simple and to the point, geared at engaging enthusiastic youngsters.

Selective focus photo of a person skateboarding

WHAT WE DID

The Piso icon was influenced by the similarities between the ever-spinning wheels of the skateboard and the rebellious creative journey of an avid skateboarder — a symbol that helped Piso truly connect to the target audience of youth and street culture aficionados. We created a brand identity that could be adapted to a wide range of skateboard designs, yet would stand out in future brand collaborations with talented artists in designing skateboards.

THE OUTCOME

Logo design for Piso Skateboards brand
Person skating on skateboard ramp
Piso branded skateboard design
Piso branded skateboard wheel design

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