Tips For Search Engine Optimization
An effective Search Engine Optimization strategy brings in the laurels you need to be discovered by potential customers, and implementing tactics that appeal to both users and search engines ensure you get yourself a spot on the first page of Google Search.
At its core, SEO is about user intent. Search engines are programmed to provide users with relevant results that have the greatest value, so it comes as no surprise that the pages most applicable to search queries are grab all the attention with first page rankings on Google. SEO is important for all the obvious reasons- if people find you through a web search and get what they’re looking for, your website receives a lot of traffic, generating revenue for your business. Not being discoverable on Google can be a stain on your Online Reputation, causing you to lose potential customers who might turn to a competitor who happens to have a first page Google ranking- what could possibly be more infuriating?
To gain visibility in search engines, it’s pretty important that you follow some of these SEO guidelines:
Quality Content Is Essential
Search Engine Optimization goes hand in hand with Content Marketing, so it’s vital that the content you showcase on social media and your website is unique, valuable, and tailored to the needs of your audience. Stay informed about current trends in creating blog posts and infographics, and frequently update and repost older content to shake things up a bit, ensuring that you serve up well written and relevant information at all times. High-quality content also plays a role in your backlink profile–a key element of SEO. The more links that you accumulate back to your website from other websites, the greater the chance of improving your visibility on search engines. When you have better content, you’ll find more websites linking to you because of the genuine value you have to offer. It’s been said time and again but Content is definitely still the reigning king with it comes to creating successful online marketing strategies that are easily visible to potential customers.
Relevant Title Tags
Title tags have long been considered one of the most important SEO elements. They’re simply the names used for each page on your website, and are the first things users see on a Google Search results page, and also the first thing Google sees while crawling your website. These are more than enough reason to keep your title tags as relevant and eye-catching as possible. This title will appear in various places around the web, including the tab in your web browser.
Short, relevant title tags should be present on each and every page of your website. Title tags let Google know what is on your page, and are a main text element used in search engine results, therefore it’s imperative is choose keywords and phrases that match with what your audience is searching for. The title tag plays a major role in getting a customer to decide whether your site is relevant to their search or not, so keep it direct, crisp and concise.
Authority Website Links
An authority website is a site that is trusted by its users, other websites and search engines. Nothing says vote of confidence like a link to your site on an authority website. There’s a higher chance of your site being seen as authentic and credible the more links you have from these sites, coupled with high quality content.
Tag Images Correctly
Many people forget to include the alt attribute when they upload images to their content, but this is definitely something you shouldn’t overlook because although Google cannot ‘see’ your images, it can ‘read’ the alt text. Crafting descriptive file names and alt tags is crucial to optimizing your site for search engines, containing 4-8 descriptive words, including a keyword or two. Chances of your image appearing in Google Image search are increased substantially when you describe it with pertinent keywords in the alt text. Whether your site uses stock images or original works, alt tags are an absolute must.
Avoid Keyword Stuffing
Ever see a page that just looks spammy? Perhaps something like: "Bob's cheap local plumber is the best cheap local plumber for all your plumbing needs. Contact a cheap local plumber before it's too late." Keyword stuffing is overusing keywords on your pages, especially when they obviously affect the readability of your site. Use keywords intelligently and with usability in mind.
Social Media FTW!
Linking to your social media handles is crucial to ensuring more traffic to your website and keep visitors in the loop regarding current events. It’s also one of the best ways to increase connections and maximize your presence on the web.