See you at the Junction

Creating Goa’s first themed restaurant.

See you

at the Junction

Creating Goa’s first themed restaurant.

INTRO

The Caculo Hospitality LLP envisaged setting up its first themed restaurant which would be a fusion of an automotive garage and a restaurant.

The concept needed a modern communication and story that bridges interiors with dining experiences.

RESEARCH

As this was a concept restaurant, there had to be a connect to automobiles in all possible ways. Our research included offbeat meetings with scrap dealers and mechanics.

The brand had to be unique, with the concept reflecting in everything, right from the interiors to the menu design.

RESEARCH

As this was a concept restaurant, there had to be a connect to automobiles in all possible ways. Our research included offbeat meetings with scrap dealers and mechanics.

The brand had to be unique, with the concept reflecting in everything, right from the interiors to the menu design.

WHAT WE DID

The brand identity was inspired by the number plate of an automobile vehicle. The icon of the fork and spanner was to represent a fusion between a dining experience and automobiles, a ‘Junction’ of sorts. A major highlight of the customer experience was the choosing dishes from a menu that was bolted to a number plate.

THE OUTCOME

Elevate your brand presence with creative designs, packaging, digital campaigns and events.

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